National Apartment Association (NAA)

Apartmentalize 2025

Integrated Campaign • Visual System • Experiential Design

Overview

Apartmentalize brings together the rental housing industry’s leading voices, education, networking, and innovation. For the 2025 event in Las Vegas, the campaign needed to capture that electric energy while creating a visual system flexible enough to work across a wide range of pre-event marketing and onsite applications.

Role
Art Direction · Campaign Design · Brand Systems

Scope
Digital · Print · Motion · Environmental · Event Experience

Impact
11.5K total attendees

2.3K+ paid media conversions

20% of registrations attributed to paid media

67.7K promo video views via paid placements

The visual system supported a multi-channel campaign spanning paid media, email, social, video, print, and onsite applications for an event that generated $5.6M in registration revenue.